Before & After
During a branding class I took last year at the School of Visual Arts, I chose to rebrand the Technical Career Institutes: College of Technology as a final project. TCI is a technical school in the New York City area that has different departments focusing in Art & Sciences, Business & Legal Studies, Health Sciences & Technologies, Engineering and Professional Development.

For the logo, I explored ideas focusing on connections and technology. I wanted the logo to be a visual representation of the new connections attending TCI would provide its students (i.e. meeting new people, gaining knowledge, new learning experiences...) and also how learning technical skills in an educational setting could be associated with their personal and professional growth during and after graduating from TCI.
Branding Examples for the TCI Arts & Sciences Department

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